Off the Shelf.
The point of purchase is center stage in marketing. Here is where the consumer’s choice of A over B sets the table for our market economy. This is, of course, what makes product packaging so critical. But what’s a little pressure?
We think of packaging in the twin contexts of self-selection and shelf appeal. Our experience ranges from single-product introductions to systems of hundreds of SKUs. But they all require equal attention to aesthetics and merchandising, content clarity and relevance. Not to mention a firm grounding in the larger brand story they so boldly, individually represent.
