Clients & Cases:

Archipelago

Evolution meets revolution on Wall Street.

Archipelago leveled the stock-trading world with a faster, more open way to trade. And SGDP was there, giving voice to the stock exchange revolution with Archipelago’s equally revolutionary brand positioning. We helped birth the brand that became the electronic-trading arm of the NYSE, educating traders, brokers and the corporate world about the dawn of this new era along the way. Client and agency pushed each other constantly to depict this buttoned-up but quirky brand.

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