Like, this is history?  

SGDP’s ongoing, award-winning partnership with Chicago History Museum continues to yield great results. A new print and transit ad campaign will make its debut this fall in and around the city. Entitled “Artifacts,” the ads feature an actual artifact or exhibit item from the Museum collection, along with a playful headline commentary.
The overall effect contemporizes the museum-going experience, by playfully examining the old through new eyes. The agency has also recently helped CHM promote its exciting new Chic Chicago exhibition through a direct-mail campaign targeted to Museum friends and members.