Brand Aids: A New World View

Sometimes we think so much about what goes into what we want to say, and then how we go about saying it, how difficult an idea is to pull off, and so on, that we forget the feeling that a really good commercial can evoke. And how powerful that can be.

Here’s to one that never gets old:

I love discovery
I love to learn new things
I love myth-busting
I love exploding things

I love the whole world
And making sense of it
Boomdiyada, boomdiyada, boomdiyada, boomdiyada

I love to travel
I love old tribal ways
I love the space race
I love the frontier days

I love the whole world
And seeing it a million ways
Boomdiyada, boomdiyada, boomdiyada, boomdiyada

I love this concept
And its simplicity
I love the message
It’s so inspiring

I love the whole world
And knowing that you do too
Boomdiyada, boomdiyada, boomdiyada, boomdiyada

Thank you to the Discovery Channel and everyone who contributed to this commercial. I have been seeing forums everywhere that have done nothing but hail this ad. I love it every time I see it, and it’s because it shows how great all these shows are. Because one thing ties them together—a sense of discovery. As obvious as a principle as it seems, that doesn’t happen for a network without a great deal of work and dedication. And it’s worth celebrating. — Steve, Copywriter