Made in Chicago: Local Design Triumphs

The Web site Forgotten Chicago has put up a fascinating piece about the use of the Chicago Municipal Device — a logo designed for use on city property like manhole covers and city buildings. However, as Forgotten Chicago’s photographic montage shows, that Y-shaped symbol has worked its way into architecture and design in private practice all over town.
 
Of course, it’s a very basic logo, representing the three branches of the Chicago River as they meet in the center of town. But as this document of its power and influence show — a simple, clear image with an idea behind it — can become part of a community’s shared DNA. On bridges, apartment and office buildings, and schools, the Device shows the power of branding — even when there isn’t a product to sell. — Sam, Content Manager