Roots

SGDP was established in 1996 by designers Arnie Goodwin and Ted Stanaszek. Their shared vision was to create a design resource rooted strategically in the clients’ brands. They further saw that the foundation of good communications design is strong content. These ideas became the model for SGDP, and the firm began to build brand voice, strategy and client management teams to complement our strong design background.

Today, SGDP is a highly respected, Chicago-based agency specializing in brand strategy and positioning, as well as all forms of brand communications. Our work is client-centric by design, so we have no one style or approach. This helps our diversified team solve our clients' communication problems in creative ways that are about them, not us.